social media campaign — Frank brewing co.
(local brewery)
This college-based project centered on revitalizing a local brewery’s
visual identity to boost product awareness. 
My role involved translating the new brand guidelines into a cohesive social media campaign. By analyzing platform-specific user behaviour, I developed Instagram Ads focused on lifestyle and visual storytelling, alongside Facebook Ads optimized for community engagement and reach, resulting in a versatile and comprehensive digital rollout.
instagram ads
Facebook ad
social media phone mockups
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